Welcome To Austerity Measures


Thank you for accessing the Austerity Measures website.

We are committed to providing you with an optimal combination of austerity measures which you can successfully implement in your market. We have been actively studying the global market dynamics and the economic and financial trend over the years, in order to generate best possible solutions for our clients to avoid any uncertainties or insolvency.

Your support and feedback would be highly appreciated.


Business Strategy Planning

We are here to help your business create the right strategy for success. It will focus on finding the right direction of your organization and set goals of the company and employees. The consultants of Austerity Measures can guide you with a clear strategic approach, supporting client- management with visions and concepts, executing analysis and stimulating discussions.

Business Marketing Issues

Marketing is the key for business success. It is where the clients are informed about the products or services that they can avail and the place that is convenient to them for a price they are willing to pay.  We can help you convert the best marketing ideas into strategies, and strategies into action.

Business Organization Consulting

Any company consists of different department that work together as a whole team. Each department contributes to the success of the company’s global market. The consultants of Austerity Measures can analyze the company methods and develop solutions to run them more proficiently and effectively.

Business Financial Consulting

Financial analysis is the basis and the yardstick for measuring the business success or failure. Austerity Measures can offer’s analysis, evaluating investment plans, acquisition discussions and   optimizing the capital structure.

Meet James Downing

James Downing holds the doctorate degree in the International economics and finance and an honorary degree in legal affairs by the University of Finland. He has a diversified experience in both the private and public companies for over 35 years. Besides working in the Economic and Legal affairs, he holds various training, workshops, and seminars on different topics across the world. He has received many awards and certificates in recognition for his services in the financial and economic sector.

October 25, 2017 2:11 pm

Your Top 6 Business Ideas Dealing With Automobiles

ideas for car business

Starting a business is always a great idea. What is even better is choosing to start a business that sparks your passion. For many of us who are into cars and automobiles, the idea of holding a business that deals with our passion is quite tempting. Although it may be a bit costly, it is, nonetheless, very possible.

Starting the Business

Getting into the business of “automobiles” does not have to involve transporting and selling brand new cars. In fact, you may pursue businesses dealing mainly with selling of cars or businesses which deal with things that are related to cars. All you need is a little bit of overview about these businesses ideas.

The capital and investment will depend on the type of business you wish to pursue. If you truly wish to sell vehicles, you might need to shell out much more than if you opt to pursue car washing business, for instance. Luckily, there are so many other automotive-related businesses and some of these are the following.

Ideas for the Business

  • Cars for Rent

For this business, you allow cars to be rented out by people. It is necessary that the terms and agreement be properly made between you and the clients so as to be clear when it comes to possible damages, delayed returns, fuel deals, etc. You may start your business with average cars. In time, you might just be able to follow the footsteps of the awesome car rental company https://loulavie.com/miami/exotic-car-rental/ which offers luxury cars for rent.

  • Car Wash

Car wash business is also something you should definitely go for. Car owners, especially those who possess hectic schedules, will surely bite your bait. Your services would even be better if you offer coffee and pastries or a simple convenience store in your car wash shop.

  • Car Accessories

In addition to your shop for car washing, you may also open  the same shop for car equipment and accessories. You may supply car batteries, tires, and even air fresheners for cars as well as steering wheel covers.

  • Shuttle Services

Providing shuttle services for tourists is also a great business idea. Consider the prevalence of tourists within your area in order to determine if shuttle services would do great. Aside from tourists, you may also offer shuttle services for locals going to the airports or any other far places.

gas station business

  • Car Maintenance

Another great business to start would on car maintenance. From time to time, people will always need to have their cars checked. They will need to have their tires, batteries, and brakes replaced. Make sure you hire reliable ar mechanics so as to provide the best services for your clients.

  • Gas Stations

Getting into gas station business is also a great idea. However, this may be a bit more complicated than the other business ideas. This will also take more time since construction of the gas station will have to be first planned out. But rest assured, this business would definitely be booming.

February 15, 2017 8:22 am

All About Tyvek: The Innovative Uses of This Material

different uses of tyvek

Although the word “tyvek” may not ring a bell in your head; chances are, you have already encountered this material, in one form or another, a couple of times in your life. Yes, you may have seen or held tyvek without even realizing it. Those hospital wristbands, waterproof envelopes and even those unique quilts–are made of tyvek. So then, what is tyvek?

Getting to Know Tyvek

Tyvek is actually a synthetic material. A brand of polyethylene fibers under DuPont, a chemical company. Tyvek is actually considered as one of those wonder materials which serve so many purposes. This white material acts like a paper; however, it is resistant to water. Furthermore, tyvek is almost tear-proof as well.

Because of its durability and other features, tyvek has been used by many industries. Let us look at some of the innovative uses tyvek has served over the past years.

Uses of Tyvek

  • Clothes

Over the past years, the use of tyvek in the fashion industry has actually stepped up. Not only are tyvek materials used as shirts, hoodies or pants, tyvek has also been used for wedding gowns.

One of the most innovative uses of tyvek material was by Interior Design students of London’s Royal College of Art. Inspired by Syrian refugees, students created a wearable shelter. This highly water resistant material could be worn as a coat but when laid out, it serves as a sleeping bag.

Another wonderful project using tyvek was the recycling of medical packaging waste. Commissioned by a sterilization packaging manufacturer, Beacon Converters Inc., a wedding company named Bella’s The Bride created gowns from re-purposed Tyvek. Because tyvek is recyclable, sterilizable and flexible, it became the perfect material for the latest Recyclable Runway Collection.

  • Aircraft

A Tyvek aircraft was actually used to compete in Boston’s Red Bull Flugtag Competition. Tyvek material was used for the aircraft’s wings and tail. The creators highlighted that it was easy to manipulate the material. The strength, durability and lightweight features of tyvek made it even more perfect of a material choice for the project.

tyvek toys

  • Toys

From kites to stuffed animals, tyvek has been used to create toys for children. What’s even more amazing is the fact that these toys can be colored using the color pencils it comes along with. Of course, this is not surprising since it has been highlighted that tyvek materials do act as paper.  

  • Medical Tools

Perhaps the most widely-known purpose of tyvek is its use in the medical industry. Tyvek has been used for sterilized packaging in hospitals as it is durable and tear-proof. Aside from this, it’s water-resistant properties also ensure that bacteria do not breed on the medical tools.

Other Uses

Tyvek has also been used for stop-motion films, specifically in “Kubo and the Two Strings”. This material has also been used for quilts and sewing. Additionally, tyvek has served artistic purposes as it has been used in creating lanterns as well.

December 6, 2016 4:09 am

Locked Out of Your Car? Unlock Yourself

One of the most annoying things that can happen in the most inconvenient time is getting yourself locked out of your car. This is truly hassle especially if you are in such a rush going to work, school or wherever you badly have to be. It becomes even worst if you have a little toddler inside the car who has no idea how the doors or windows work. Naturally, you’ll be very pissed at yourself for committing such a stupid mistake. But other than beating yourself up for it, it’s best to just focus on how to fix your situation.

The locking mechanisms of cars vary according to the car type. Newer and more expensive cars have remote controls for locks but older models rely only on  manual locks. So, if you are locked out of a non-remote controlled car, here are several ways you can unlock yourself:

What To Do When You’re Locked Out of Your Car

  • Shoelace Method

Effective for those locking mechanisms that unlock only by pulling up, you will have to tie a small loop in the middle of the shoe string. Make sure the loop can be tightened. Work it into the door until it comes close to the lock. Pull the loop tightly around the lock and then pull it up. Do it again if it does not work in the first few times.

  • Metal Hanger Method

Untwist the wire hanger and create a hook that can go inside the weather stripping of your car’s window. Jiggle the hanger around until it finds the locking mechanism.

  • Blood Pressure Cuff Method

Slightly pry apart the upper corner of your car’s driver side door, insert the blood pressure cuff and squeeze the bulb for it to expand and widen the gap of the door. Afterwards, use a probing tool that will do well with your car’s automatic or manual lock mechanisms.

  • Windshield Wiper Method

For those who do not have any of the necessary tools such as hangers, BP cuff or rods, the windshield wiper may be your best choice if you want to unlock the car by yourself. You will have to find a way to have your car door slightly ajar, insert the wiper and go over the locking mechanism.

  • Trunk Method

Effective only if the trunk is not locked, try to look for the emergency cord that will allow passenger seats to fall forward. From this, the driver can now access the inside of the car. Usually, this feature is only applicable to sedan car type.

Calling for A Locksmith

  • Locksmith

When all else fails, call a locksmith. Or even when the previous methods might work but you are running out of time or do not have any of these tools, it would be best to call for help. Fortunately there are reliable locksmith companies like Locksmith Sacramento that offer very low rates of unlocking services which are available 24/7. This would be the best choice if you want to fix your situation efficiently and effectively.

November 28, 2016 10:45 am

How to Find the Best Design Agency for your Business

good website developmentNowadays, almost everything is a click away. The importance of the World Wide Web has become so increasing that without it, everyday life seems to be crippling. It is as if no individual, company or business will survive long without it.

Starting or keeping a business is never easy and considering today’s modern technology, a major challenge in the business industry is having a website that actually serves what it is supposed to do–that is, to attract consumers and clients in order to earn more leads and sales. However, not all websites are designed to engage well with their audiences.

Some websites are so poorly made that visitors won’t even dare clicking the buttons in fear that it will redirect to some nonsense advertisements or a bunch of random pop-ups. Some websites have such low quality designs that users automatically click the “back” button even before the website completely finishes loading. This is why most businesses go for legitimate web designs.

As business owners, investment is everything. A monetary investment to start the business is just one thing; an investment in maintaining and improving the business is another. Perhaps, the greatest modern day investment in businesses is hiring a great web designer.

best way to have an SEO friendly website

Website designers possess various sets of skills essential in producing and maintaining websites. Their main goal is to actually help their clients get a return on whatever they have invested. This is done by making sure that website users become truly engaged and in turn, these users will help the business owners have more sales.

Surely, we only want what is best for our businesses and we want to make sure that in the end, we do not find ourselves losing money but, instead, earning more. And so, the first step to ensure that is by hiring a web designer that comes from a reputable design agency. More importantly, web design agencies that have more than 10 years of experience with search engine optimization and internet marketing, like that of Tulsa Web Design, may be what your business needs.

Spotting a great website design agency means looking for one that is very well experienced in the field of internet marketing as well as in optimizing search engines. Surely, you will find web designers who have the right set of skills but you also have to make sure that these web designers can and will get your business’ website ranking high in the search engines and engaging users for more sales and leads.

The reputation of the web design agency will matter a lot. The amount of years they have been providing services will tell you what their capabilities are. Aside from this, their skills and offered services should also cover a wide variety and should not just be limited to web design. You will know that a web design agency will ensure your return on investment if they ensure not just web design creations but also website management and maintenance as well as internet commerce and marketing.

October 16, 2016 11:54 am

A Quick Guide to Influencer Marketing

Marketers and brands are fast embracing the fact that real power lies in consumer’s hands and that their voice is more important than what a brand has to say about itself. Most people want to buy services and products from trusted brands, and only after receiving positive recommendations from their family and friends. This is where influencer marketing comes into the fray.

Influencers are highly active on blogs and social media, participating as niche promoters and acting as brand advocates. However, there is no silver bullet for identifying them and working them into your marketing strategies but there are a few guidelines that one can follow that should make you more likely to succeed, some of which we look at below as follows:

What constitutes an influencer for your brands?

An influencer can be defined as an inspirational person in the eyes of your target clients. They connect with your target consumers in a more powerful way and are the driving force that spreads your brand message. Their experience and opinion carries an element of trust and authentic weight that is not always evident coming from the brand on its own. Influencer marketing thus provides a brand with a scalable way of reaching new people on social media platforms and quickly converting them into a client.

Such socially savvy people provide value to a brand because they inspire trends, create consistently engaging content, and know how to grow a loyal following. In fact, social influencers have such a high level of respect and credibility that their opinions influence others to take action. A strong reach, contextual fit, and an influencer’s ability to stir action from their audience- this is exactly what brands need to increase sales and grow their business. \

Provide your influencer with an image

Providing your influencer with a persona and image is vital to choosing the right person for your campaigns. Detailing exactly what you are looking for and then matching those traits to your prospects should give you a much better chance of building long-lasting relationships that will help you achieve your goals.

Some elements that you may want to consider are the type of reach, topics, niche, genre, and personality. Therefore, take time to work through and document the process in order to make sure that the end goals are achieved. If the person you are after has a personality that already fits your brand’s voice or they are already talking about the topics that you are trying to market, then the relationship should effortlessly come together and in turn, the message will be viewed as honest and authentic.

Where to find the ideal influencer

Identifying the ideal influencer is not an easy task as it requires putting in the appropriate time to do outreach and research. And one of the first steps in this process should be to participate in already on-going conversations. Tune in to your blog posts and social media mentions and you will be pleasantly surprised to find advocates and influencers that you did not realize you had. Some of the ways that you could do this include:

  • Setting up Google alerts for keywords associated with your brand so that you can identify people who actively write about topics in your realm.
  • Monitor hashtags on Twitter such as #influencemktg and # bloggeroutreach and make lists that organize your potential influencers on this platform.
  • Search social media mentions about your brand on various platforms to establish who are already believers and fans.
  • Conduct a blogger outreach in order to identify strong influencers- do not forget to check out their social media information and SEO stats to ascertain that they have the appropriate reach.

Epic Content Creation 

Having done the hard work of finding and vetting potential influencers, you need to come up with a plan for creating and sharing content so that your efforts are not in vain. It takes specific instruction and careful planning to not only share information from your influencers, but to ignite their excitement as well. Therefore, generate as much content as you can from satisfied clients and their love for your brand will inevitably spread to the masses. Another reason why it’s important to learn how to find guest posts. Also, do not be afraid to ask clients to upload videos and photos of themselves using your products.

Still need more information, check out this great Gary V. video below:


October 12, 2016 2:48 am

US Small Businesses Choose Trump For President

With a month till the election, an important segment of the US is on the block for Trump. A nationwide poll conducted from Sept. 26 to 28 showed that small business owners are veering towards Trump. It was conducted by Manta, a social network for small business. With a sample of 834 owners of small businesses, the poll was done to coincide with the first Presidential debate which was held on Sept. 26. The survey showed that according to small business owners, the debate was won by the Republican Presidential candidate Donald Trump.

Small businesses are a significant part of the US economy. There are more than 28 million small business owners in the country. According to the Small Business Administration, they account for 54 percent of all U.S. sales and have provided 55 percent of all jobs for more than 40 years. This is a significant sector of the US economy.

According to one small business attorney in San Francisco:

“The survey showed that the respondents deemed Trump winning the debate with 58.7%. Democratic candidate Hillary Clinton had the support of the remaining 41.3% of those polled. Other details of the survey showed that 53.7 percent of the women business owners had Clinton winning largely due to her stand on issues which impact on small businesses.”

Explaining the importance of the survey results, the Manta CEO John Swanciger said, “small business owners are highly invested in this election— and for good reason. This year alone, we’ve seen updates to the minimum wage, overtime regulations, and continuing healthcare policy changes.”

He further said that “with such important issues on the line, we’ll likely see more small business owners tuning into the debates and showing up to polls come Nov. 8.”

As a social media website for small businesses, Manta publishes content which can help an entrepreneur to get ahead of the competition. Another key area where Manta helps its users is in creating an online brand, as well as creating a social media presence. It also publishes research and conducts webinars for its members.

Although the results are heavily in favor of Trump, it also shows that there is a dichotomy of voting along gender lines. This is to be expected where both candidates have created an image very distinct from the other. It is also worth noting that the survey did not show the percentage of women who responded.

The results only showed the reaction immediately after the first debate. Events after the debate did not reflect on the results of the polls. The second Presidential debate will be on Sunday, October 9. It is expected to show more of the personalities involved during this year’s election.

Small business has unique concerns which the candidates have to address. These include healthcare costs, overtime pay, and minimum wage. Small businesses are more directly affected by the regulations regarding these issues, as they usually do not have a large cash flow. In addition, most employees of small businesses are paid closer to the minimum wage, compared to employees of large companies and multinationals. Small businesses also usually do not have any union employees. As an economic indicator, small businesses usually are the first to fail before large companies layoff personnel.

October 8, 2016 2:04 pm

What are Austerity measures?

At the time of crisis, the only option available for the business whether public or private is to limit its expenses. Austerity measures in an economy are official steps by the government to support the financial and economic position of a country. It is done by curtailing the spending or/and increasing the tax rate.

After the 2008 global financial crisis, many economies have still not been able to survive the shocks and aftermath. The continuous rise in budget deficits and a greater decline in tax revenue, as well as investments, increased the pressure on the government. Printing money (Inflation) is not a suitable option for countries especially in the Eurozone. Thus, they have taken austerity measures to sustain in the market.

The eventual goal of taking an austerity measure is survival during the recession period. The plan involves increasing the tax rate to generate tax revenue, curtailing the public spending and privatization if possible.

Tax Rate on commercial, property and luxury items can be raised however on other items the government has to levy a lower tax to avoid any retaliation from the opponents as well as the public.

Public Spending cut involves termination of temporary contracts, reduction in defense, education, health budgets and subsidies, freezing the job hiring process and wage and benefits cut.

Privatization involves selling shares of ownership of government businesses in the market in order to earn revenue. There are both pros and cons to privatization, but during the economic crisis, governments do take decisions against the will of people.

A team of economists and finance expert sits down with the government to plan the best model combining all the three options of austerity measures. Several proposals from different stakeholders are taken into consideration while deciding upon the optimal combination. A series of discussions and heated debates are carried out to finalize a single proposal which is forwarded to the head of government for approval.

Austerity measures can be contentious at both the political and economic level. Inequitable distribution of resources and spending cuts on health and wages can affect the low-income class and bring them on streets against the government. Moreover, austerity also poses a threat to the foreign investors and businessmen, warning them to secure their assets before the government falls out.

Thus, the decision of austerity measure is vulnerable to criticism and protests, but when survival is at stake, the government is left with no option but to think strategically and devise a measure which can provide a cushion on an immediate basis and give time for long term planning of overcoming deficits of a nation.

October 8, 2016 2:03 pm

Aftermath of the Greek Financial Crisis


In some nondescript street in the middle of Athens, two siblings are hard at work. For the past 12 months, they have run their hairdressing enterprise- a business that was once located in a prime location in the city. Their move to the newer, smaller location was purely financial: In the summer of 2015 as it became clear that Greeks faced more austerity measures to foot the bill in order to save their country from economic ruin, they realized that their business was likely to go bust if they continued operating legally.

The siblings did their math and understood that staying put in their fancier location made no sense at all. If they avoided tax, social security contributions, and failed to provide customers with receipts, they would just about make ends meet. And they are far from being the only ones.

Aftermath of the Greek Financial Crisis

  1. Survivalist techniques

A year on after debt-stricken Greece received €86bn- its third financial rescue from international funding- the foregoing survival techniques have become even more common. For a middle class that has been eviscerated by endless rounds of tax rises and cuts (the price that Greeks have to pay to avert bankruptcy), the draconian conditions which are attached to the latest bailout are cited by Greeks who are now reneging on energy bills, property taxes, and loan repayments. Measures ranging from indirect duties- slapped on fuel, beer, and almost everything you can imagine, the overhaul of the pension system, and a controversial increase in VAT are invariably invoked in their defense.

  1. Migration

Also, since the crisis began, close to half a million Greeks have migrated, largely in part to the searing effects of unemployment (currently at 24% and the highest across Europe) and coupled with an economy that has shed close to a third of its total output since 2010. Greek has been assigned over €320bn in bailout loans since 2010- undoubtedly, the largest rescue program in financial history- yet the fear remains that it is locked in an economic death spiral as evidenced by falling exports and consumption of 7.2% and 6.4% respectively in the 2nd quarter of 2016. The depth and duration of this recession is such that the World Bank now equates it to the slump experienced by eastern European countries in the early 1990s.

  1. Rise of anti-EU sentiment


In October 2015, shortly after the 3rd bailout two months earlier (August 14), 70% of Greeks thought it better for the country to remain in the EU. Fast forward to July 2016 and those backing to remain in the single currency had dropped to 50%. Real recovery can only be achieved if the country’s staggering debt is reduced. Without debt relief, global financial institutions such as the International Monetary Fund (IMF) – which was not involved in the latest rescue- believes that interest payments on the growing pile should account for over 60% of the budget by 2060. In fact, in a candid assessment of its own role in the crisis, the IMF’s internal watchdog recently admitted to numerous mistakes, including the failure to foretell the recessionary impact of austerity measures on an economy curtailed by vested interests and corruption.