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  • influencer marketing

    A Quick Guide to Influencer Marketing

    Pic via Business 2 Business Community. Marketers and brands are fast embracing the fact that real power lies in consumer’s hands and that their voice is more important than what a brand has to say about itself. Most people want to buy services and products from trusted brands, and only after receiving positive recommendations from […]

  • What are Austerity measures?

    At the time of crisis, the only option available for the business whether public or private is to limit its expenses. Austerity measures in an economy are official steps by the government to support the financial and economic position of a country. It is done by curtailing the spending or/and increasing the tax rate. After […]

  • Aftermath of the Greek Financial Crisis

    Introduction In some nondescript street in the middle of Athens, two siblings are hard at work. For the past 12 months, they have run their hairdressing enterprise- a business that was once located in a prime location in the city. Their move to the newer, smaller location was purely financial: In the summer of 2015 […]