Economics

  • influencer marketing

    A Quick Guide to Influencer Marketing

    Marketers and brands are fast embracing the fact that real power lies in consumer’s hands and that their voice is more important than what a brand has to say about itself. Most people want to buy services and products from trusted brands, and only after receiving positive recommendations from their family and friends. This is […]

  • Aftermath of the Greek Financial Crisis

    Introduction In some nondescript street in the middle of Athens, two siblings are hard at work. For the past 12 months, they have run their hairdressing enterprise- a business that was once located in a prime location in the city. Their move to the newer, smaller location was purely financial: In the summer of 2015 […]